Published prices, no sales call

Plans from $129/mo, all 4 engines included.

Every paid plan will cover ChatGPT, Perplexity, Gemini and Claude, with a margin of error on every Score. On managed plans, from $129/mo, we pay the engine bills. Already have API accounts? Bring your own keys: free for one brand, then from $99/mo.

Check your domain, free See a sample report

Paid plans are on the waitlist. Here’s what each plan will include when it opens.

Live today

Free grader

Check where you stand, with a margin of error.

Full check: 2 per email per day, results cached 7 days

Site check, no email: Site readability 0–100, the 5 questions we'd ask, the AI-crawler check, paste-ready fixes
Full check, with your email: 5 buyer questions × 4 engines × 2 runs
A Score with its margin of error, which engines name you, wrong prices, pages to get onto

Check my domain, free

On the waitlist, opens soon

Growth

Start here

For the one person who owns organic.

$129/ month

$129/mo billed monthly · Keys included

Weekly check of 1 brand: 25 buyer questions × 4 engines × 3 runs
Score with margin of error and a No real change label
Wrong prices, pages to get onto and fresh paste-ready fixes with every check
Engine usage included; nothing to set up
Delivery by email, then Slack and Notion
Search Console cross-check (read-only)
Verified fixes: mark a fix done, and later checks confirm it only when the change is bigger than run-to-run noise
Fix list order: items seen consistently across runs and engines rank above one-off sightings

On the waitlist, opens soon

Pro

For teams tracking multiple brands or products.

$229/ month

$229/mo billed monthly · Keys included

Everything in Growth
3 brands, 25 questions each, checked weekly or every other week
Competitor cited pages compared with yours
Alert when an engine states the wrong price
Unlimited team seats

Early access · waitlist

Agency

For agencies reporting AI visibility to clients.

$449/ month

$449/mo billed monthly ($44.90/client)

Everything in Pro
10 client brands ($44.90/brand), 25 questions each, every other week, keys included
White-label PDF & share-link client reports
CSV, Looker Studio & API export
Unlimited agency & client seats

The site check needs no email. The full check needs your email and allows 2 a day per email and 5 per network; results are cached for 7 days. If we reach our daily budget, new full checks resume tomorrow. Your keys, your bill: with your own API keys you pay the AI providers directly at their published rates, and we never mark up the AI.

Two ways to pay for engine usage

Same product. You choose who holds the engine accounts.

The questions, runs, margins of error and fixes are identical. The only difference is whether we hold the four provider accounts or you do.

Managed

$129/mo

$109/mo billed annually

We pay all four engine bills, so there are no keys to create, rotate or reconcile.

Platform + provider usage: $129/mo ($109/mo annual)
No provider accounts or keys to set up
Best for teams that want one predictable bill
The same questions, runs, margins of error and fixes as own-key plans

Your own API keys

From $99/mo

Free tier · Pro $99 · Agency $199 (annual: $84 · $169)

Already pay OpenAI, Anthropic, Google or Perplexity? Connect those keys and RulerIQ runs on them, with no markup on usage.

Free tier: 1 brand, weekly, on your own keys; the last 60 days of history shown
Your providers bill usage at their published rates
Best for teams that already have AI vendor accounts
Your keys stay yours: rotate or revoke them any time

Live today, free

What you can use now. No plan needed.

Free site check

No email: Site readability 0–100, the AI-crawler check, the 5 questions we'd ask, and paste-ready fixes from your own pages.

Free full check

With your email: a Score with its margin of error, which engines name you on each question, wrong prices, and the pages to get onto.

Fixes in Claude and Cursor

Free over MCP, no plan needed: Claude and Cursor can run the site check and fetch your fixes. It doesn't return a Score.

With paid plans

What subscribers get. Paid plans are on the waitlist.

Weekly checks, 4 engines, no add-ons

25 buyer questions a week, each asked 3 times on ChatGPT, Perplexity, Gemini and Claude. No per-engine fees.

Repeated runs and a margin of error

Every Score shows its ± margin of error, and moves smaller than it are labelled “No real change”. Your history builds week by week.

Google rankings vs. AI answers

Connect Search Console (read-only) to see queries where you rank on page 1 of Google but the AI engines leave you out.

Delivery where you work

Your weekly report by email, in Slack or in Notion.

Connect your data

· With paid plans

Google Search Console. Questions built from your real searches, pages that rank on Google but are missing from AI answers, and clicks vs. impressions over 16 months.
Google AI Overviews. Tracked next to the 4 engines and joined to your Search Console queries, so you see where an AI Overview shows and you aren't named.
Core Web Vitals. Page speed as site-health context. Not part of the Score.
AI referral visits. Visits that reach you from AI assistants, from Google Analytics.
AI crawler fetches. Which of your pages AI crawlers actually fetch, from your server logs.
Exports. CSV and Google Sheets or BigQuery, so it drops into Looker Studio.

Pricing questions

Short answers.

Why 4 engines?: We check ChatGPT, Perplexity, Gemini and Claude through each provider's official API. We ask each question several times on every engine, so we can state a margin of error. That matters more than counting more engines that are each asked once. Google AI Overviews is next, and it is planned, not live. Some trackers list engines that have no public API, which means scraping consumer apps. We use official APIs only.
What does "your own API keys" mean?: You connect your own OpenAI, Anthropic, Google or Perplexity keys. A free tier tracks 1 brand weekly and shows the last 60 days of history (a year is kept, so upgrading shows all of it); paid own-key plans are $99/mo (Pro) and $199/mo (Agency). You pay your providers directly at their published rates, and we add no markup. Provider cost depends on how many questions, runs and engines you use.
What does a managed plan cover?: We pay all four engine bills inside your plan. No keys to create, rotate or reconcile, and one line on your bill.
Can we switch between managed and your own keys?: When paid plans open, you'll be able to move between managed and own-key plans, with the difference prorated at your next billing cycle.
Do we need a demo or a sales call?: No. Prices are published, setup is self-serve, and the free grader is the trial.
What does annual billing save?: About 15% on every paid plan. Cancel any time without a call: monthly plans end at the end of the month, annual plans at the end of the term.
What happens if one of my API keys runs out of credits mid-check?: When own-key plans open, we'll skip that engine and mark it clearly. The Score uses the engines that ran, and its margin of error gets wider. Add credit to your key and re-run; nothing is billed for the skipped engine.