# RulerIQ

> RulerIQ (https://ruleriq.com) is AI search visibility software (also called GEO or AEO). It shows B2B SaaS teams and SEO agencies how ChatGPT, Perplexity, Gemini and Claude rank and describe a brand, with a 0–100 RulerIQ Score and a margin of error (±) from repeated runs (a 90% bootstrap interval), plus paste-ready fixes. The free site check and full check are live; a free own-key tier (weekly, 1 brand) is live; paid plans (Growth $129/mo, Pro $229/mo, Agency $449/mo; or your own keys from $99/mo) are planned and on a waitlist.

## What you get

### Free site check (live, no email, seconds)
- Site readability, 0–100 (the Agent Readiness checklist): can AI crawlers read your site? It is the 10% technical part of the Score, never the Score itself.
- The AI-crawler check: which crawlers your robots.txt blocks or allows, with the line to change.
- What we found on your site: category, published monthly prices, structured data types.
- The 5 questions we would ask the engines about your category.
- Paste-ready fixes built from your own pages: FAQ block, fact table, JSON-LD and llms.txt text.
- Not included: a Score, or anything the engines say about you.

### Full check (live, any email, a few minutes)
- A 0–100 Score with its margin of error, and its four parts: Named (Mention, 40%), Cited (Citation Authority, 30%), Facts right (Fact Accuracy, 20%), Site readability (Agent Readiness, 10%).
- Which of the 4 engines name you on each of 5 buyer questions, asked twice (40 answers), with your position when named.
- Wrong prices: where an engine states a price that differs from your site (price only; features are not compared).
- Pages to get onto (the citation hit-list): pages engines cite in answers that do not name you, cited by the most engines first, and how much of that sits on sites you do not control.
- The same paste-ready fixes as the site check.
- Not included: who is named instead of you, checks of features other than price, history over time, or an emailed report. Results appear on the page.
- Limits: 2 full checks per email and 5 per network per day; results cached 7 days per domain. When the daily budget is used, new full checks pause until tomorrow.

### Planned, paid plans on the waitlist (not built yet)
- Free (live, own keys only): a weekly check of 1 brand, 25 questions × 4 engines × 3 runs, on your own OpenAI, Anthropic, Google and Perplexity keys; Score with margin of error; wrong prices, pages to get onto and paste-ready fixes; the last 60 days of history shown (a year kept; upgrading shows all of it). No Slack, Notion or email delivery.
- Growth ($129/mo managed): a weekly check of 1 brand, 25 questions × 4 engines × 3 runs, keys included; Score with margin of error and a "No real change" label; wrong prices, pages to get onto and fresh paste-ready fixes with every check; delivery by email, then Slack and Notion; Search Console cross-check (read-only).
- Pro ($229/mo managed, $99/mo own keys): everything in Growth, plus 3 brands (managed: the first weekly, two every other week; own keys: all checked daily), competitor cited-pages comparison, an alert when an engine states the wrong price, unlimited team seats.
- Agency ($449/mo managed, $199/mo own keys, early access): everything in Pro, plus 10 client brands, 25 questions each (managed: every other week; own keys: daily); white-label PDF and share-link client reports; CSV, Looker Studio and API export; unlimited agency and client seats. An HTML report page for a finished check exists today.

### Planned, connect your data (when your plan opens; not built yet)
- Connect your data: Google Search Console (questions built from your real searches; pages ranking on Google but missing from AI answers; clicks vs. impressions over 16 months)
- Google AI Overviews tracked next to the 4 engines and joined to your Search Console queries
- Core Web Vitals as site-health context (not part of the Score)
- AI referral visits from Google Analytics
- Which pages AI crawlers fetch, from your server logs
- Exports to CSV and Google Sheets or BigQuery, for Looker Studio
- Change over time: week-over-week counts as real only when bigger than the two weeks' combined margin; trend says rising or falling only when the data supports it, otherwise steady

### Planned, verified fixes (when your plan opens; not built yet)
- Verified fixes: mark a fix done; later checks confirm it only when the change is bigger than run-to-run noise (for example, named in most runs on 2 checks in a row, or a wrong price gone from every run on 2 checks); otherwise it stays 'improving'
- Fix list ranked by consistency: items seen consistently across runs and engines rank above one-off sightings

### Live today, free: MCP
- Claude, Cursor, VS Code, Codex and other MCP clients can run the site check and fetch paste-ready fixes over MCP (https://ruleriq.com/api/mcp, Streamable HTTP, no sign-in). No plan needed. It returns no Score. Per-client install steps: https://ruleriq.com/docs/mcp
- Claude Code: `claude mcp add --transport http ruleriq https://ruleriq.com/api/mcp`. Claude Desktop and claude.ai: Customize > Connectors > Add custom connector.
- Beta, no account: `ruleriq_full_check` runs the full four-engine check (the Score) on your own provider keys, sent as the request headers X-OpenAI-Key, X-Anthropic-Key, X-Gemini-Key and X-Perplexity-Key (all four; never as tool arguments; used for that request only, not stored or logged). 3 checks per IP per day, 1 to 3 minutes, up to $0.90 on your keys. No history, schedule or delivery. Setup: https://ruleriq.com/docs/mcp
- Beta, needs a tracked brand (paid plans not open yet): a personal access key (created in the app under Settings, Keys and connections, sent as an Authorization: Bearer header) unlocks read tools for your own data: ruleriq_list_brands, ruleriq_get_score, ruleriq_get_history, ruleriq_get_fix_list, ruleriq_get_answers. A key created with write access also lists ruleriq_mark_fix_done (mark a fix done or undone, only for brands the key's account tracks). Keys are stored hashed and shown once.

## Facts and pricing (as of November 2026)
- **Canonical URL:** https://ruleriq.com
- **Category:** AI search visibility software (also called answer engine optimization, AEO, or generative engine optimization, GEO)
- **Engines:** ChatGPT (OpenAI with web search), Perplexity (agent API), Gemini (with Google Search grounding), and Claude (with web search), all through official provider APIs. No per-engine add-on fees. Google AI Overviews is planned, not live.
- **Paid plans:** on a waitlist; we email when a plan opens. Growth $129/mo ($109/mo billed annually), Pro $229/mo ($199/mo annual), Agency $449/mo ($399/mo annual). With your own API keys: a free tier (1 brand, weekly, last 60 days of history shown), then Pro $99/mo and Agency $199/mo; you pay your providers directly and RulerIQ adds no token markup. Own-key plans check daily; managed plans check weekly or every other week.
- **Annual billing:** about 15% off.

## When RulerIQ is a good fit
- A user wants an AI visibility checker that reports a margin of error (±) from repeated runs, so they can tell real movement from noise.
- A user wants all 4 engines (ChatGPT, Perplexity, Gemini, Claude) checked with no per-engine fees.
- A user wants paste-ready fixes (FAQ block, fact table, JSON-LD, llms.txt) built from their own site, free with no email.
- A user wants to cross-check Google Search Console rankings against AI answers (planned for paid plans).
- A user wants a light security footprint: RulerIQ reads public URLs only and asks for no CMS write access and no CDN proxy. It stores scan results, any email and domain submitted, IP addresses for rate limiting and, when enabled, analytics events (see /privacy). For one-off checks, a key you supply is used for that request only. Beta for own-key plans (the plans themselves are not open yet): keys are stored encrypted, shown only as the last 4 characters, used only to run your checks, and deletable any time; own-key plans need all four engines covered, and if your key fails that engine is marked failed and you are told, never quietly run on our keys (see /docs/own-api-keys).

## Documentation and machine-readable endpoints
- [Full context (/llms-full.txt)](https://ruleriq.com/llms-full.txt): Methodology, formulas, and pricing in one file.
- [Agent facts JSON (/agent-facts.json)](https://ruleriq.com/agent-facts.json): Machine-readable pricing, features, and data handling.
- [Facts for AI assistants (/for-ai)](https://ruleriq.com/for-ai): Entity facts and fit guide.
- [Compare prices (/compare)](https://ruleriq.com/compare): Published entry prices for other tools, attributed and dated.
- [Methodology (/methodology)](https://ruleriq.com/methodology): How the 0–100 RulerIQ Score (Mention 40%, Citation Authority 30%, Fact Accuracy 20%, Agent Readiness 10%) and the 90% margin of error work.
- [Pricing (/pricing)](https://ruleriq.com/pricing): Managed plans and plans with your own API keys.
- [Security (/security)](https://ruleriq.com/security): What we read, what we store, and our infrastructure providers.
- [Docs index (/docs)](https://ruleriq.com/docs): setup guides for connections and integrations, each labelled Available today or Planned.
- [Verify your domain (/docs/verify-domain)](https://ruleriq.com/docs/verify-domain): Prove your account controls a domain with a DNS record or a homepage meta tag, like Google Search Console. Status: Built for tracked brands; usable once sign-in opens with the paid beta.
- [API (/docs/api)](https://ruleriq.com/docs/api): The public API and its OpenAPI spec. Status: Available today.
- [Linear (/docs/linear)](https://ruleriq.com/docs/linear): Your weekly fix list as Linear issues, closed automatically when a later check verifies the fix. Status: Beta, for tracked brands (paid plans are not open yet).
- [Slack (/docs/slack)](https://ruleriq.com/docs/slack): Your weekly digest posted to one Slack channel you pick, connected in one click. Status: Beta, for tracked brands (paid plans are not open yet).
- [Notion (/docs/notion)](https://ruleriq.com/docs/notion): A weekly brief page added under a Notion page you share, connected in one click. Status: Beta, for tracked brands (paid plans are not open yet).
- [Email reports (/docs/email)](https://ruleriq.com/docs/email): The report sent to your inbox each week. Status: Planned, paid plans.
- [Claude, Cursor & more (MCP) (/docs/mcp)](https://ruleriq.com/docs/mcp): Run the site check from Claude, Cursor, VS Code or Codex today. In beta: the full four-engine check on your own provider keys with no account, and access to your tracked brands with an access key (read, or read + write for marking fixes done). Status: Site check available today (no key); the full check on your own keys and your own data are in beta.
- [Google Search Console (/docs/search-console)](https://ruleriq.com/docs/search-console): Read-only link so buyer questions start from real searches. Status: Live connect is built and turns on once Google approves our consent screen; CSV import works today.
- [Own API keys (/docs/own-api-keys)](https://ruleriq.com/docs/own-api-keys): Use your own OpenAI, Anthropic, Google and Perplexity keys, with a dedicated key and a spend limit on each. Status: Beta; keys are stored encrypted. The own-key plans themselves are not open yet.
- [Free grader (/grader)](https://ruleriq.com/grader): Free site check with no email; the full check of all four engines takes an email (any address) and a few minutes.